Karya Sapta Makmur

Branding and identity design for PT Karya Sapta Makmur (KSM) and its subsidiary PT Sandhi Putra Pratama (SPP), distributor of agricultural products in Indonesia. Initially a separated company–after KSM merged together with SPP, they wanted a modern, clean and simple identity which reflected their industry.

We came up with the growing sprout concept for the logo. It represents the company as a newly-formed and growing company, and at the same time using an element related to agricultural industry. The colour of gold and blue were from their previous logo to avoid any confusion to their existing clients.

Client: PT Karya Sapta Makmur, Indonesia